HOTXPRESS: Prema Yin now redefined!

Prema Yin now redefined!

SIEWLING 4 SEPTEMBER, 2013

Prema YinMalaysian indie pop sensation Prema Yin is back with her second album and she’s more defined than ever! The singer unveiled her brand new musical identity and direction during the launch of ‘PREMA YIN: REDEFINED’ at AsiaWorks, Crystal Plaza.

Prema’s new direction encompasses her transformation from rockstar during her ‘Eyo Eyo’ days to cultural troubadour featuring innovative musical arrangements embedded with classical Indian elements that resonate with contemporary beats. This new identity is one that is close to Prema’s heart!

Going back to her cultural roots this time has brought out the soulful side of the songstress. She says: “When I first started out, I was still finding myself. I was into various genres of music. I played the club scene, in percussion bands and such. I needed to find what suited me the most and now, I see that the experience I’ve gained over the years has led me to this turning point.”

Fans can now listen to a different side of Prema Yin as she sings for the music and serenades from the heart, all in the spirit of keeping it real!

Her latest album, ‘PREMA YIN: REDEFINED’ released on 2 September includes four brand new singles which will be available to the public for purchase via mail order through www.premayin.com. The singles are 100%, Just with You ft. Narmi, Second Best and Ring My Bell. These are all Prema Yin originals that feature collaborations with notable home-based and international musicians such as Stephanie Tham (keyboard), Ryan Lee Bhaskaran (percussion), One Buck Short’s Narmi (vocals), India’s Shrimati Jayalakshmi Premkumar (veena) as well as professionally-trained dancer Kreshenka Jaisi.

Prema isn’t only releasing her album, but will also be involved in a three-pronged project which includes by having inspirational visits to and workshops at homes and colleges tour in the months ahead! Meanwhile, fans will get to enjoy a 10-webisode YouTube series debut titled ‘In My Own Words’! And keep an eye out for Prema’s fifth single as well as gigs and production work in Berlin, Germany in line with Prema Yin’s global brand reach. How cool is that!

Check out out exclusive interview with Prema Yin here.

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